01
Location & traffic
We read the corridor before the franchise: traffic, daytime population, and drive-time capture around the actual site.
Veteran-Led · IFPG Certified
Know what’s actually worth owningbefore you sign.
Most listings sell you a dream. We put the real numbers on the table, whether it’s the franchise you’d build or the business you’d buy. We read them out loud and tell you straight whether it holds up. You make the call.
What you get
This is the work, not a brochure.
Every opportunity gets the same treatment: the location, the unit economics, and the verdict. Here is what that looks like.
Most franchise sites sell you a dream.
We hand you the numbers and tell you to check our math.
The protocol
How a breakdown actually runs.
02
The model & the fit
We stress-test the model against the filings: margins, ramp, and whether the unit holds up where you intend to run it.
03
Bankability & verdict
We pressure-test financeability and give you a straight verdict, PASS or FLAG, with the reasoning shown.
Get started
Pick the path that fits where you are.
Own a franchise
Book a free consult. You pay nothing; the franchisor pays our referral. We’ll match you against the filings and the numbers, not the sales pitch.
Buy a business
Have a business in your sights? Get help evaluating and closing it with my broker network.
A broker I partner with may pay me a referral; you pay nothing extra. This is an opinion on stated numbers, not financial advice. Do your own due diligence.
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