Decorating Den Interiors Franchise — Veteran Cost & Requirements (2026)
Transform homes and lives as an interior design business owner. Partner with suppliers, build relationships with clients, and create spaces that families love coming home to. A creative business with real impact in your community.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is Decorating Den Interiors?
Credit of 10% of initial franchise fee for qualified veterans.
As a Decorating Den owner, you're running a mobile interior design consultancy from your home office. Your days mix creative work with relationship building — meeting clients in their homes, creating design plans, and coordinating with suppliers to bring those visions to life. The business model is project-based. You start with a free consultation, then develop custom design plans that can range from single-room refreshes to whole-home transformations. Revenue comes from both design fees and product sales, with access to hundreds of suppliers offering furniture, accessories, lighting, and more at wholesale prices. You're not tied to retail store hours or inventory management. Instead, you're building a referral-based business through word-of-mouth and community networking. The flexible schedule lets you scale at your own pace, though successful owners typically work full-time hours managing projects and growing their client base.
Quick Facts
Founded
1969
Franchising Since
1970
Total Locations
225
Headquarters
Maryland
Location Type
Home-Based
Semi-Absentee
No
SBA Approved
Yes
Decorating Den Interiors Franchise Cost Breakdown (2026)
The total investment to open a Decorating Den Interiors franchise starts at $52,725. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $39,900 | $39,900 |
| Furniture, Fixtures and Equipment | $0 | $1,800 |
| Computer Hardware, Software and Internet Access | $1,075 | $2,500 |
| Technology Fee | $300 | $300 |
| Professional Fees (Accountants, Lawyers, etc.) | $0 | $3,200 |
| Licenses | $0 | $600 |
| Opening Inventory of Business Materials | $500 | $800 |
| Advertising and Marketing | $4,500 | $7,500 |
| Comprehensive General Liability and Vehicle Insurance | $450 | $1,200 |
| Travel and Related Expenses for initial training | $1,500 | $3,600 |
| Additional Funds -- 3 Months | $4,500 | $12,000 |
The initial franchise fee is $39,900, with a 10% discount available through VetFran. Beyond that, you'll need $12,825-$33,500 for startup costs including training, marketing materials, and basic business setup. There's no storefront to build out or inventory to stock. The total investment range runs $52,725-$73,400, which includes three months of operating capital. Ongoing fees include a graduated royalty starting at 9% of gross sales (capped at $55,000 annually) and an ad fund contribution of 1-4%. During our consultation, we'll map out exactly what you'll need upfront and how to structure your funding.
Beyond your initial investment, you'll pay a 9 - 8 - 7% royalty on gross sales plus a 1 - 4% marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Decorating Den Interiors Franchise Owners Make?
Decorating Den Interiors does not currently include an Item 19 Financial Performance Representation in their FDD. This means they don't publicly disclose revenue or earnings data from their franchise system.
That's not necessarily a red flag — many strong franchises choose not to include Item 19. But it does mean you'll need to validate earnings potential through franchisee conversations during your due diligence.
Want the Full Financial Picture?
We've analyzed Decorating Den Interiors's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Decorating Den Interiors
Running a Decorating Den franchise demands the kind of disciplined follow-through that becomes second nature in service. Every project requires careful planning, clear communication, and reliable execution — skills that feel familiar after years of mission-focused work. The business model rewards people who know how to build trust and manage expectations. Your clients are inviting you into their homes and trusting you with significant budgets. That combination of professionalism and personal connection is something you've lived. Most importantly, this is about improving people's daily lives. A well-designed home affects everything from how families spend time together to how well people sleep at night. If you're looking for work that matters, there's something powerful about helping create spaces where life's best moments happen.
Military Fit Analysis
Military Fit Score
Best Suited For
This business tends to work well for people who've managed complex projects and know how to keep multiple moving parts coordinated. Experience in logistics or administration translates naturally to juggling vendors, timelines, and client expectations. If you've handled sensitive situations requiring both authority and empathy, you'll find those skills valuable here.
🎖️ Veteran & Military Discount
Decorating Den Interiors participates in the VetFran program and offers a 10% discount on the franchise fee for qualified veterans, active duty, and military spouses.
Yes
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is Decorating Den Interiors the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Decorating Den Interiors Training & Support
The initial training program, Decorating Den Interiors University (DDIU), consists of onboarding, online instruction, virtual instruction, in-person instruction, and practical instruction covering Product Knowledge, Lifestyle Design, Sales and Marketing, and Business Management.
Training runs 40 hours classroom + 0 hours on-the-job and covers operations, marketing, sales, and systems.
Frequently Asked Questions About Decorating Den Interiors
How much does a Decorating Den Interiors franchise cost?
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Does Decorating Den Interiors offer a veteran or military discount?
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Is Decorating Den Interiors a home-based franchise?
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Can you run a Decorating Den Interiors franchise semi-absentee?
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What do Decorating Den Interiors franchise owners make?
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Is Decorating Den Interiors a good franchise for veterans?
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What is Decorating Den Interiors's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Decorating Den Interiors — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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