Deka Lash Franchise — Veteran Cost & Requirements (2026)
Deka Lash offers premium eyelash extension services, serving a growing health and beauty market. With over 100 locations, it provides a 10% franchise fee discount for veterans.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is Deka Lash?
Offering 10% off the initial franchise fee to qualified veterans.
Deka Lash operates in the health and beauty industry, focusing on eyelash extension services. As a franchise owner, you'll manage a commercial location, overseeing daily operations, staff, and customer service. The team typically includes trained lash artists and front-desk personnel, ensuring a seamless client experience. Revenue is driven by service appointments, product sales, and membership programs. The franchise provides comprehensive training and support, including site selection and operational guidance, to ensure your studio runs smoothly and efficiently.
Quick Facts
Founded
2015
Franchising Since
2016
Headquarters
Pennsylvania
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Deka Lash Franchise Cost Breakdown (2026)
The total investment to open a Deka Lash franchise starts at $285,900. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $59,900 | $59,900 |
| Operations Onboarding & First Studio Opening Support Fee | $5,450 | $5,450 |
| Initial Staff Training & Certification | $3,750 | $3,750 |
| New Franchisee Training Travel, Meals & Lodging | $300 | $3,000 |
| Design / Architectural Plans | $1,000 | $5,000 |
| Leasehold Improvements & Project Management | $75,000 | $150,000 |
| Rent & Security Deposits | $12,000 | $25,000 |
| Signage | $5,000 | $10,000 |
| Furniture, Fixtures and Equipment | $60,000 | $86,000 |
| Flooring | $5,000 | $8,000 |
| Computers and Hardware | $2,000 | $5,000 |
| Start-up Supplies / Inventory | $13,500 | $25,000 |
| Grand Opening / Marketing | $9,000 | $12,000 |
| Insurance & Permits | $3,250 | $7,500 |
| Professional Fees | $1,250 | $3,750 |
| Utilities | $500 | $1,500 |
| Payroll | $23,000 | $35,000 |
| Additional Funds | $6,000 | $15,000 |
The total investment for a Deka Lash franchise ranges from $285,900 to $460,850, covering everything from the initial franchise fee to leasehold improvements and equipment. The ongoing fee structure includes a 6% royalty on gross sales or a minimum monthly fee, along with a 3% advertising fund contribution. Additional fees cover technology and customer service support. This investment structure ensures a robust support system while allowing franchisees to focus on growing their business. For a detailed breakdown, further analysis is available.
Beyond your initial investment, you'll pay a 6% of Gross Sales royalty on gross sales plus a The greater of 3% of Gross Studio Sales or, after the 1st year of operations, $500 per month marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Deka Lash Franchise Owners Make?
Deka Lash does not currently include an Item 19 Financial Performance Representation in their FDD. This means they don't publicly disclose revenue or earnings data from their franchise system.
That's not necessarily a red flag — many strong franchises choose not to include Item 19. But it does mean you'll need to validate earnings potential through franchisee conversations during your due diligence.
Want the Full Financial Picture?
We've analyzed Deka Lash's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Deka Lash
Veterans excel in Deka Lash franchises due to their ability to manage operations and lead teams effectively. The structured environment of a commercial location benefits from veterans' experience in maintaining high standards and ensuring team readiness. The 10% franchise fee discount for veterans further incentivizes those with a military background to leverage their skills in a civilian business setting. The franchise's military score of 6.9 indicates a strong alignment with veterans' capabilities, particularly in managing customer service and operational efficiency.
Military Fit Analysis
Military Fit Score
Best Suited For
Veterans with backgrounds in medical or healthcare roles are well-suited for Deka Lash, given the franchise's focus on beauty and personal care services. Those with experience in operations or logistics will find their skills transferable to managing a busy studio environment. The franchise's requirements align well with veterans who have experience in team leadership and customer service management.
🎖️ Veteran & Military Discount
Deka Lash participates in the VetFran program and offers a 10% discount on the franchise fee for qualified veterans, active duty, and military spouses.
Offering 10% off the initial franchise fee to qualified veterans.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is Deka Lash the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Deka Lash Training & Support
We provide site selection criteria, guidelines, and counseling to help you select a site. We offer assistance with operating problems and issues that you may encounter.
Frequently Asked Questions About Deka Lash
How much does a Deka Lash franchise cost?
+
Does Deka Lash offer a veteran or military discount?
+
Is Deka Lash a home-based franchise?
+
Can you run a Deka Lash franchise semi-absentee?
+
What do Deka Lash franchise owners make?
+
Is Deka Lash a good franchise for veterans?
+
What is Deka Lash's FDD and where can I read it?
+
Veteran-Friendly Franchises Similar to Deka Lash
Fantastic Sams Hair Salons
TherAnnu Restorative Spa
Frenchies Modern Nail Care
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Deka Lash — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call