Heights Wellness Retreat (formerly Massage Heights) Franchise — Veteran Cost & Requirements (2026)
Build something meaningful in the wellness space with an upscale massage therapy franchise focused on elevating everyday health. This membership-based model delivers recurring revenue through therapeutic services that help people feel their best and live better lives.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is Heights Wellness Retreat (formerly Massage Heights)?
Heights Wellness Retreat is a membership-based therapeutic massage concept that focuses on the guest experience by providing an upscale environment focused on convenience and customer service. It is our mission to Elevate the Everyday of our guests and members.
As a Heights Wellness Retreat owner, you're running an upscale wellness center that generates steady income through membership subscriptions and one-time services. Your team includes licensed massage therapists, wellness specialists, and front desk staff who handle scheduling and member relations. Your role is primarily operational leadership, managing staff schedules, maintaining service quality, building local partnerships, and ensuring an exceptional guest experience. The membership model creates predictable monthly revenue, while walk-in appointments and retail sales provide additional income streams. Most owners spend their mornings checking numbers, connecting with staff, and ensuring the retreat runs smoothly before focusing on growth and community outreach.
Quick Facts
Founded
2004
Franchising Since
2007
Headquarters
Texas
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Heights Wellness Retreat (formerly Massage Heights) Franchise Cost Breakdown (2026)
The total investment to open a Heights Wellness Retreat (formerly Massage Heights) franchise starts at $622,428. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $49,500 | $49,500 |
| Retreat Development Package | $123,923 | $155,058 |
| Utility and Security Deposits | $3,500 | $6,500 |
| Leasehold Improvements and Professional Design Fees | $326,400 | $428,400 |
| Exterior Signage | $8,250 | $11,000 |
| Equipment | $4,967 | $5,036 |
| Technology System | $37,515 | $48,169 |
| Software Setup Fee | $2,000 | $2,000 |
| Facial Services Expenses | $2,173 | $6,311 |
| Business Licenses and Permits | $150 | $2,100 |
| Professional Fees | $1,000 | $8,000 |
| Initial Training Expenses | $5,000 | $5,000 |
| Initial Advertising Program | $15,000 | $30,000 |
| Additional Funds- 3- months | $43,050 | $62,585 |
Getting started requires an initial franchise fee of $49,500, plus significant build-out costs for your upscale location. The total investment ranges from $622,428 to $819,659, which includes everything from leasehold improvements to equipment, training, and three months of operating capital. Ongoing fees include a 6% royalty and 3% ad fund contribution based on gross revenue, plus a 650 monthly technology fee. There are also annual convention fees and therapist professionalism fees to factor in. We'll walk through a detailed cost breakdown and help you understand the real monthly overhead during our consultation.
Beyond your initial investment, you'll pay a 6% of royalty on gross sales plus a 3% of Gross Revenues marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Heights Wellness Retreat (formerly Massage Heights) Franchise Owners Make?
Heights Wellness Retreat (formerly Massage Heights) includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Heights Wellness Retreat provides financial performance data in their FDD from franchised locations organized by performance tier. The disclosure covers key revenue and operational metrics across the system. During your consultation, we will review the full data set and connect you with current owners to discuss what separates top-performing locations from the rest.
Not every franchise provides this level of transparency. The fact that Heights Wellness Retreat (formerly Massage Heights) does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed Heights Wellness Retreat (formerly Massage Heights)'s FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Heights Wellness Retreat (formerly Massage Heights)
Running a Heights Wellness Retreat demands the same commitment to excellence you brought to your service. This isn't just about managing a business; it's about creating an environment where people can improve their health and quality of life. That mission-focused mindset is crucial. The day-to-day operations require strong leadership skills and attention to detail. You're coordinating multiple team members, maintaining high service standards, and ensuring every guest experience meets expectations. It's about building something meaningful while having systems and processes in place to scale.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed teams, coordinated complex operations, or worked in medical or wellness support roles, you'll find familiar ground here. Experience handling personnel scheduling, maintaining high standards under pressure, and building strong community relationships all translate well to this business model.
Is Heights Wellness Retreat (formerly Massage Heights) the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Heights Wellness Retreat (formerly Massage Heights) Training & Support
Initial training is provided at no charge for up to four people, including you (or your Managing Owners), your initial Designated Retreat Director, and your initial Lead Massage Therapist. Training is conducted at our franchising office in San Antonio, Texas, designated Retreats, or your Retreat, and through an online platform. You are responsible for travel, meals, lodging, and incidental expenses for attendees.
Frequently Asked Questions About Heights Wellness Retreat (formerly Massage Heights)
How much does a Heights Wellness Retreat (formerly Massage Heights) franchise cost?
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Does Heights Wellness Retreat (formerly Massage Heights) offer a veteran or military discount?
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Is Heights Wellness Retreat (formerly Massage Heights) a home-based franchise?
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Can you run a Heights Wellness Retreat (formerly Massage Heights) franchise semi-absentee?
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What do Heights Wellness Retreat (formerly Massage Heights) franchise owners make?
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Is Heights Wellness Retreat (formerly Massage Heights) a good franchise for veterans?
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What is Heights Wellness Retreat (formerly Massage Heights)'s FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Heights Wellness Retreat (formerly Massage Heights) — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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