IMAGE Studios Franchise — Veteran Cost & Requirements (2026)
Transform retail space into a high-end salon community where beauty professionals can own their own business without the massive overhead. Each IMAGE Studios location houses 25-40 independent salon owners building their dreams under one roof.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is IMAGE Studios?
We offer a 20% discount off of our franchise fee for veterans.
As an IMAGE Studios owner, you're essentially a commercial real estate manager with a beauty industry twist. Your location houses 25-40 luxury salon suites that you lease to independent beauty professionals — hairstylists, estheticians, massage therapists, and other wellness providers who want to run their own business without the typical salon overhead. Your daily focus is on property management, tenant relations, and maintaining a premium facility. You'll market available suites, screen potential tenants, manage leases, and ensure the space stays in pristine condition. The revenue model is straightforward: monthly lease payments from your tenants, with additional income potential from retail product sales and service partnerships.
Quick Facts
Founded
2024
Franchising Since
2024
Headquarters
Utah
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
IMAGE Studios Franchise Cost Breakdown (2026)
The total investment to open a IMAGE Studios franchise starts at $832,552. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $64,500 | $64,500 |
| Business Formation | $1,000 | $3,000 |
| Lease Costs and Rent/Real Estate – first month’s rent & security deposit | $11,440 | $53,493 |
| Initial Floor Plan Layout | $500 | $1,000 |
| Site Development Fee | $6,500 | $6,500 |
| Utility Deposits | $0 | $3,500 |
| Architectural Plans & Engineering | $21,000 | $38,500 |
| Licensing & Permits | $2,058 | $36,385 |
| Leasehold Improvements | $560,772 | $1,171,126 |
| Furniture, Fixtures & Equipment | $118,282 | $250,786 |
| Initial Training Expenses | $0 | $2,500 |
| Computer Equipment | $1,500 | $3,000 |
| Insurance (annual basis) | $1,500 | $5,000 |
| Additional funds for 3 months | $35,000 | $75,000 |
| Miscellaneous opening costs and Grand Opening | $1,500 | $5,000 |
| Advertising & Marketing for first 3 months | $6,000 | $18,000 |
| Operating Supplies | $1,000 | $2,500 |
The initial franchise fee is $64,500, with a 20% discount available for veterans. But the real investment comes in building out your location — this is a commercial real estate play that requires significant capital. Total investment ranges from $832,552 to $1,739,790, including everything from architectural plans to leasehold improvements. Ongoing fees include a royalty of 6% of gross revenues (or 300/week minimum) and an ad fund contribution of 2% (or 110/week minimum). There's also a local marketing requirement starting at 2000 monthly until you hit 70% occupancy, then dropping to 400 monthly. Let's map out the exact capital requirements for your market during consultation.
Beyond your initial investment, you'll pay a 6% of Gross Sales royalty on gross sales plus a 2% of Gross Revenues or $110 per week minimum, whichever is greater. marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do IMAGE Studios Franchise Owners Make?
IMAGE Studios includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
IMAGE Studios includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system. Not every franchise provides this level of transparency. The fact that IMAGE Studios does tells you something about their confidence in franchisee performance. But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Not every franchise provides this level of transparency. The fact that IMAGE Studios does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed IMAGE Studios's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with IMAGE Studios
Running an IMAGE Studios location demands the same kind of operational excellence you've already mastered. It's about maintaining high standards, managing multiple moving parts, and creating an environment where others can succeed. The mission here is clear: you're building a platform that helps local entrepreneurs achieve their dreams. This isn't a business that runs itself — it requires hands-on leadership and attention to detail. From facility maintenance to tenant relations, every detail matters. Success comes from creating a premium environment and maintaining the kind of professional standards that attract and retain quality tenants.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed facilities, coordinated logistics, or led teams through complex operations, you'll recognize familiar patterns here. The ideal owner combines strong property management skills with genuine people skills — someone who can maintain high facility standards while building real relationships with dozens of tenant entrepreneurs.
🎖️ Veteran & Military Discount
IMAGE Studios participates in the VetFran program and offers a 20% discount on the franchise fee for qualified veterans, active duty, and military spouses.
We offer a 20% discount off of our franchise fee for veterans.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is IMAGE Studios the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
IMAGE Studios Training & Support
Our initial training program consists of virtual instruction available online. Training covers orientation, accounting and CRM, site selection and construction, marketing and promotion, studio leasing and documentation, and operations.
Training runs Minimum of 32 Hours and covers operations, marketing, sales, and systems.
Frequently Asked Questions About IMAGE Studios
How much does a IMAGE Studios franchise cost?
+
Does IMAGE Studios offer a veteran or military discount?
+
Is IMAGE Studios a home-based franchise?
+
Can you run a IMAGE Studios franchise semi-absentee?
+
What do IMAGE Studios franchise owners make?
+
Is IMAGE Studios a good franchise for veterans?
+
What is IMAGE Studios's FDD and where can I read it?
+
Veteran-Friendly Franchises Similar to IMAGE Studios
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether IMAGE Studios — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call