Square Cow Moovers Franchise — Veteran Cost & Requirements (2026)
Build a moving company that transforms one of life's most stressful moments into a positive experience. Square Cow Moovers combines professional moving services with genuine care for customers, turning chaotic transitions into smooth moves.
Investment at a Glance
Military Fit Score
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What Is Square Cow Moovers?
Franchising with Square Cow Moovers offers the chance to own a meaningful business rooted in community service, with a focus on integrity and excellence. Established in 2008, the company has grown from two trucks to 65, driven by a commitment to making a positive impact on every client's moving experience.
As a Square Cow Moovers owner, you're running a full-service moving operation that handles both residential and commercial moves. Your day starts early, coordinating your fleet (starting with 2-4 trucks) and crews while your office team handles incoming calls and scheduling. The call center helps manage booking, letting you focus on operations and growth. Revenue comes from hourly-rate moves, with typical jobs ranging from apartment relocations to full house moves and commercial projects. You'll build relationships with real estate agents, property managers, and local businesses while maintaining a strong online presence. Success comes from managing your crew's efficiency, maintaining equipment, and ensuring every customer interaction reflects your commitment to service excellence.
Quick Facts
Founded
2008
Franchising Since
2023
Total Locations
8
Headquarters
Texas
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Square Cow Moovers Franchise Cost Breakdown (2026)
The total investment to open a Square Cow Moovers franchise starts at $167,250. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $59,500 | $59,500 |
| Lease, Utility and Security Deposits | $1,000 | $5,000 |
| Business Licenses and Permits | $1,000 | $2,000 |
| Construction/Leasehold Improvements | $1,500 | $5,000 |
| Vehicles and Vehicle Signage | $33,000 | $45,000 |
| Signage | $500 | $2,500 |
| Furniture and Fixtures | $1,500 | $3,000 |
| Business Software | $500 | $1,500 |
| Office Equipment, Computers and Office Supplies | $3,500 | $5,000 |
| Truck Equipment | $3,500 | $5,000 |
| Professional Services | $1,000 | $2,500 |
| Initial Inventory | $3,500 | $4,200 |
| Business and Vehicle Insurance | $7,000 | $9,500 |
| Training Expenses | $2,750 | $3,750 |
| Marketing Fee and Initial Launch Advertising | $7,500 | $10,000 |
| Grand Opening Assistance Fee | $10,000 | $10,000 |
| Additional Funds – Initial 3 months | $30,000 | $60,000 |
The initial investment starts with a $59,500 franchise fee, plus essential startup costs for trucks, equipment, and initial marketing. The total investment ranges from $167,250 to $233,450, which includes three months of working capital to keep things running smoothly while you build momentum. Ongoing fees include a 7% royalty and 1% ad fund contribution based on gross sales. There's also a technology fee of $200 per month per truck and a call center fee starting at $800 monthly for up to four trucks. The business is SBA-approved, which can help with financing options. We'll walk through detailed cost breakdowns and financing strategies during your consultation.
Beyond your initial investment, you'll pay a 7% royalty on gross sales plus a 1% marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Square Cow Moovers Franchise Owners Make?
Square Cow Moovers includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Not every franchise provides this level of transparency. The fact that Square Cow Moovers does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed Square Cow Moovers's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Square Cow Moovers
Running a moving company is about executing a mission-critical service when people are counting on you. Every move is different, but the fundamentals remain the same - proper planning, clear communication, and attention to detail make the difference between success and failure. This business rewards the ability to build and lead teams while maintaining high standards under pressure. You're not just moving furniture - you're helping families and businesses through major life transitions. That commitment to service excellence, combined with systematic operations and strong leadership, creates the foundation for growth.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed teams, coordinated logistics, or handled complex operations under pressure, you'll recognize familiar patterns here. Experience with fleet management, team leadership, or logistics operations translates well to this business model. The key is having both the operational mindset to run the business and the leadership skills to build a service-focused team.
Is Square Cow Moovers the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Square Cow Moovers Training & Support
We provide initial training to your initial Operating Partner, initial General Manager (if different), and up to one other person at no additional charge, but such training will be conducted in Cedar Park, Texas. You must pay all expenses that you and your employees incur in connection with attending the initial training program, like travel, lodging, meals and wages.
Frequently Asked Questions About Square Cow Moovers
How much does a Square Cow Moovers franchise cost?
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Does Square Cow Moovers offer a veteran or military discount?
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Is Square Cow Moovers a home-based franchise?
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Can you run a Square Cow Moovers franchise semi-absentee?
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What do Square Cow Moovers franchise owners make?
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Is Square Cow Moovers a good franchise for veterans?
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What is Square Cow Moovers's FDD and where can I read it?
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Veteran-Friendly Franchises Similar to Square Cow Moovers
Sunshine Logistics/Sunshine Moving
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Square Cow Moovers — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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