2nd Family Franchise — Veteran Cost & Requirements (2026)
Home care with heart. 2nd Family provides personalized in-home care for seniors, born from the founders' own struggle to find quality care for their grandmother. It's a chance to build a business that keeps families together when they need it most.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is 2nd Family?
A family-owned business, 2nd Family began as a result of our own experience in searching for in-home care for our grandmother. We discovered first-hand that there was a huge void between the level of care available and the level of care that we wanted for our own loved one. It was frustrating and emotionally draining for our family. Having gone through the process of trying to find someone to care for our grandmother, cousins Chad Tracey and Josh Markland immediately felt compelled to fill that void and help others dealing with similar situations by offering our clients a more personalized, organized, and transparent senior care experience.
As a 2nd Family owner, you're running a home care agency that matches qualified caregivers with seniors who need support to stay independent. Your main role is building relationships with families, managing your care team, and ensuring consistently excellent service delivery. Day-to-day operations involve screening and hiring caregivers, coordinating care schedules, maintaining client relationships, and managing the back-office systems that keep everything running smoothly. Revenue comes from ongoing hourly care services, typically ranging from a few hours per week to 24/7 care arrangements. While this is a home-based business, success depends on being visible in your community. You'll spend time networking with medical professionals, senior living facilities, and community organizations to build referral partnerships. The business model is built on recurring revenue from long-term client relationships.
Quick Facts
Founded
2012
Franchising Since
2020
Total Locations
5
Headquarters
Maryland
Location Type
Home-Based
Semi-Absentee
Yes
SBA Approved
Yes
2nd Family Franchise Cost Breakdown (2026)
The total investment to open a 2nd Family franchise starts at $119,825. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $60,000 | $60,000 |
| Your Training Expenses | $2,000 | $5,000 |
| Rent deposits | $3,000 | $8,000 |
| Utilities Deposits | $200 | $500 |
| Leasehold Improvements | $0 | $3,000 |
| Office Furniture, Fixtures, Equipment and Supplies | $0 | $6,000 |
| Signage | $600 | $6,000 |
| Licenses and Permits | $25 | $10,000 |
| Licensing Consultant Services Fee | $2,000 | $15,000 |
| Computer Equipment | $1,500 | $3,000 |
| Software Subscriptions | $5,000 | $11,000 |
| Initial Inventory to Begin Operating | $2,000 | $5,000 |
| Professional Fees | $1,000 | $5,000 |
| Grand Opening Advertising | $10,000 | $20,000 |
| Insurance | $7,500 | $15,000 |
| System Platforms Charge | $5,000 | $5,000 |
| Operating Expenses / Additional Funds – 3 months | $20,000 | $40,000 |
The initial franchise fee is $60,000, with startup costs bringing the minimum initial investment to around $119,825. To be fully operational with adequate working capital, you're looking at a total investment that could reach $217,500. This includes everything from training expenses and office setup to your first three months of operating funds. Ongoing fees include a 5.5% royalty on gross revenue and a marketing fund contribution of 500 or 1% of revenue (whichever is greater). There's also a monthly technology fee of $1,100 that covers your internal systems and required software. We can break down your actual out-of-pocket costs during a consultation.
Beyond your initial investment, you'll pay a 5.5% royalty on gross sales plus a 1% marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do 2nd Family Franchise Owners Make?
2nd Family includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
2nd Family includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system. Not every franchise provides this level of transparency. The fact that 2nd Family does tells you something about their confidence in franchisee performance. But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Not every franchise provides this level of transparency. The fact that 2nd Family does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed 2nd Family's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with 2nd Family
This is a mission-driven business that directly impacts families in your community. The work is demanding and requires absolute reliability – when a family counts on you for their loved one's care, there's no room for excuses or cutting corners. Success in home care demands the ability to build and lead teams while maintaining exacting standards. It's about creating systems that work consistently and having the discipline to follow them every time. The stakes are high because you're responsible for vulnerable people's wellbeing. What makes this opportunity different is the blend of leadership and genuine service. You're not just running a business; you're solving one of the most challenging situations families face. The ability to stay calm under pressure and make sound decisions when things get complicated – that's what builds trust with families who need your help.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed teams, coordinated complex operations, or worked in medical support roles, you'll recognize familiar elements in this business. Experience with scheduling, personnel management, and maintaining high standards under pressure translates well to home care leadership. The key is having both the operational discipline and the genuine desire to help families through difficult times.
🎖️ Veteran & Military Discount
2nd Family participates in the VetFran program and offers discounts on the franchise fee for qualified veterans, active duty, and military spouses.
Yes, $5,000 off of the first license
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is 2nd Family the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
2nd Family Training & Support
The Initial Management Training Program for up to two people is included in the Initial Franchise Fee. The training program is five days long. We may offer mandatory and/or optional additional training programs from time to time, requiring participation for up to three days per year at a designated location, and may also require attendance at a national business meeting or annual convention for up to three days per year.
Training runs 5 days and covers operations, marketing, sales, and systems.
Frequently Asked Questions About 2nd Family
How much does a 2nd Family franchise cost?
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Does 2nd Family offer a veteran or military discount?
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Is 2nd Family a home-based franchise?
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Can you run a 2nd Family franchise semi-absentee?
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What do 2nd Family franchise owners make?
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Is 2nd Family a good franchise for veterans?
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What is 2nd Family's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether 2nd Family — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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