Juice It Up! Franchise — Veteran Cost & Requirements (2026)
Fresh-pressed juices, smoothies, and bowls that make healthy living accessible and delicious. A proven business model in the booming wellness sector, serving everyone from post-workout regulars to families looking for nutritious treats.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is Juice It Up!?
$10,000 reduction in the franchise fee for U.S. Veterans. We are actively seeking veterans with integrity, passion and character, who utilize a teamwo...
Running a Juice It Up! means leading a team that creates fresh, made-to-order drinks and bowls in a bright retail environment. Your morning starts with checking inventory, prepping fresh ingredients, and making sure your staff is ready for the day's rush. Peak hours typically hit during breakfast, lunch, and after workout times. Your role focuses on store operations, team management, and local marketing. You'll build relationships with regular customers, manage inventory to keep food costs in check, and work with your team to maintain quality and speed during busy periods. The business runs on repeat customers and word-of-mouth, so consistent product quality and friendly service are essential.
Quick Facts
Founded
2012
Franchising Since
2012
Total Locations
162+
Headquarters
California
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Juice It Up! Franchise Cost Breakdown (2026)
The total investment to open a Juice It Up! franchise starts at $243,155. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $35,000 | $35,000 |
| Real Estate and Rent – 3 months | $10,500 | $40,000 |
| Real Estate Construction and Improvements | $82,103 | $348,239 |
| Architect | $7,250 | $16,250 |
| Mill Work | $12,057 | $18,231 |
| Fixtures and Furnishings | $3,121 | $12,700 |
| Equipment | $44,845 | $62,498 |
| Signage | $7,085 | $16,586 |
| POS, Security System, Music, Phones, Gift Card and Loyalty Programs, and Computer Systems | $4,544 | $10,706 |
| Miscellaneous Opening Costs | $600 | $1,250 |
| Opening Inventory | $9,000 | $13,000 |
| Uniforms | $350 | $650 |
| Training | $2,750 | $5,250 |
| Grand Opening Marketing | $8,000 | $10,000 |
| Utilities | $2,700 | $4,300 |
| Professional Fees | $2,500 | $6,000 |
| Insurance - 3 Months | $750 | $1,500 |
| Additional Funds – 3 Months | $10,000 | $45,000 |
Getting started requires an initial franchise fee of $35,000 (minus the $10,000 veteran discount) plus startup costs for your location build-out, equipment, and initial inventory. The total investment ranges from $243,155 to $647,160, which includes everything needed to get your doors open and maintain operations for the first few months. Ongoing costs include a technology fee of $48 per week, plus standard royalty and marketing fees. The investment varies significantly based on your location and build-out needs - during consultation, we'll map out exactly what your specific market would require.
Beyond your initial investment, you'll pay a standard royalty on gross sales. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Juice It Up! Franchise Owners Make?
Juice It Up! includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Not every franchise provides this level of transparency. The fact that Juice It Up! does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed Juice It Up!'s FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Juice It Up!
Juice It Up! is fundamentally about executing consistently while leading a team - something that comes naturally after service. The daily rhythm requires attention to detail in food prep, inventory management, and quality control while maintaining high energy during rush periods. This isn't a complicated business model, but it demands someone who can build and maintain strong systems, train effectively, and keep their team motivated through busy shifts. Success comes from creating a positive culture where both employees and customers want to come back day after day.
Military Fit Analysis
Military Fit Score
Best Suited For
Leadership experience is crucial here - you're managing a young workforce and need to build a reliable team. Anyone who coordinated logistics or managed operational systems will recognize familiar challenges. If you've handled time-sensitive operations or led teams under pressure, you'll find those skills directly applicable.
🎖️ Veteran & Military Discount
Juice It Up! participates in the VetFran program and offers a $10,000 discount on the franchise fee for qualified veterans, active duty, and military spouses.
$10,000 reduction in the franchise fee for U.S. Veterans. We are actively seeking veterans with integrity, passion and character, who utilize a teamwork management style and have a strong personal commitment to their communities.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is Juice It Up! the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Frequently Asked Questions About Juice It Up!
How much does a Juice It Up! franchise cost?
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Does Juice It Up! offer a veteran or military discount?
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Is Juice It Up! a home-based franchise?
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Can you run a Juice It Up! franchise semi-absentee?
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What do Juice It Up! franchise owners make?
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Is Juice It Up! a good franchise for veterans?
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What is Juice It Up!'s FDD and where can I read it?
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Veteran-Friendly Franchises Similar to Juice It Up!
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Juice It Up! — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call