MOOYAH Burgers, Fries & Shakes Franchise — Veteran Cost & Requirements (2026)
Build a better burger empire in your community with MOOYAH Burgers, Fries & Shakes — where hand-cut fries, fresh-never-frozen beef, and real ice cream shakes create loyal customers who keep coming back. This is fast-casual dining done right, with quality that stands out in a crowded market.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is MOOYAH Burgers, Fries & Shakes?
MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept offering mouthwatering made-to-order burgers, French fries hand-cut from Idaho potatoes, and real ice cream shakes.
Fast-casual burger restaurant serving premium beef burgers, hand-cut fries, and milkshakes with fresh ingredients.
Quick Facts
Founded
2017
Franchising Since
2017
Total Locations
74
Headquarters
Texas
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
MOOYAH Burgers, Fries & Shakes Franchise Cost Breakdown (2026)
The total investment to open a MOOYAH Burgers, Fries & Shakes franchise starts at $371,731. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fees | ||
| New Restaurant Marketing Program Fee | $12,000 | $12,000 |
| Leasehold Improvements, Rent and Security Deposit | ||
| Initial Training Costs | ||
| Computer Hardware and Software | ||
| Initial Inventory/Supplies | ||
| Professional Services | ||
| Insurance |
Getting started with a MOOYAH Burgers franchise requires an initial franchise fee of $40,000. Multi-unit development agreements may qualify for potential discounts. The total investment typically ranges from $500,000 to $700,000, reflecting buildout costs, equipment, and initial inventory requirements. Ongoing fees include a royalty of 5% and a marketing fund contribution of 2%. Significant liquid capital is necessary for this venture — we can break down the specific requirements and help you understand the full financial picture during a consultation. MOOYAH is SBA-approved, which can facilitate financing options. For more details, visit our [franchise assessment page](/assessment).
Beyond your initial investment, you'll pay a 6% royalty on gross sales. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do MOOYAH Burgers, Fries & Shakes Franchise Owners Make?
MOOYAH Burgers, Fries & Shakes includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Not every franchise provides this level of transparency. The fact that MOOYAH Burgers, Fries & Shakes does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed MOOYAH Burgers, Fries & Shakes's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with MOOYAH Burgers, Fries & Shakes
Running a MOOYAH Burgers franchise demands operational excellence that resonates with military experience — coordinating multiple moving parts, maintaining high standards under pressure, and leading a team toward clear objectives. The systems are solid, but success hinges on execution and attention to detail. This isn't just about serving burgers; it's about creating a reliable operation that serves your community and provides jobs to local families. The satisfaction comes from building something tangible, seeing regular customers return, and knowing your team is growing under your leadership. Explore our [Veteran Franchise Guide](/veteran-franchise-guide) for more insights.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed teams in high-pressure environments, coordinated complex operations, or handled logistics and supply chain management, you'll recognize many parallels here. While restaurant experience isn't required, comfort with fast-paced operations and team leadership is essential. MOOYAH Burgers rewards individuals who can maintain systems while motivating others. For veterans, this franchise offers a familiar structure that aligns with military training and leadership skills.
Is MOOYAH Burgers, Fries & Shakes the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
MOOYAH Burgers, Fries & Shakes Training & Support
We do not assess a fee for our initial training for up to 3 people. However, you are responsible for all expenses you or your employees incur, like travel, lodging, and meals. You may be required to complete training at a certified training restaurant, conducted by a MOOYAH franchisee, for a fee of $500 per trainee.
Frequently Asked Questions About MOOYAH Burgers, Fries & Shakes
How much does a MOOYAH Burgers, Fries & Shakes franchise cost?
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Does MOOYAH Burgers, Fries & Shakes offer a veteran or military discount?
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Is MOOYAH Burgers, Fries & Shakes a home-based franchise?
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Can you run a MOOYAH Burgers, Fries & Shakes franchise semi-absentee?
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What do MOOYAH Burgers, Fries & Shakes franchise owners make?
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Is MOOYAH Burgers, Fries & Shakes a good franchise for veterans?
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What is MOOYAH Burgers, Fries & Shakes's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether MOOYAH Burgers, Fries & Shakes — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call