Our Town America Franchise — Veteran Cost & Requirements (2026)
Connect local businesses with their most valuable customers — new movers who need everything from dentists to home services. Build relationships between great businesses and families putting down roots, while creating a sustainable revenue stream through targeted direct mail marketing.
What Is Our Town America?
We proudly offer qualified veterans $10,000.00 off our franchise fee of $47,500.00.
As an Our Town America owner, you're the bridge between quality local businesses and new residents in your territory. Your core work is building relationships with business owners who want to reach new movers with targeted welcome packages and proven direct mail campaigns. Your day involves meeting with local business owners, showing them how to capture new residents' attention right when they're actively seeking services. You'll manage the creation and distribution of welcome packages that help these businesses stand out. The business runs on monthly recurring revenue — businesses pay to be part of regular mailings that reach new residents precisely when they need services most.
Quick Facts
Founded
2004
Franchising Since
2004
Headquarters
Florida
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Our Town America Franchise Cost Breakdown (2026)
The total investment to open a Our Town America franchise starts at $64,399. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $47,500 | $47,500 |
| Real Estate/Rent | $0 | $450 |
| Leasehold Improvements | $0 | $300 |
| Equipment and Supplies | $600 | $4,460 |
| Starter Kit | $450 | $450 |
| Software | $549 | $549 |
| Vehicle Lease Payments | $0 | $700 |
| Insurance | $250 | $750 |
| Training Expenses | $1,800 | $4,000 |
| Legal and Accounting | $1,000 | $2,500 |
| Miscellaneous | $250 | $1,050 |
| Additional Funds – 3 months | $12,000 | $25,000 |
The initial franchise fee is 47500, with a 10000 discount for qualified veterans. Starting costs include minimal overhead since this is primarily a relationship-based business you can run from home or a small office. Equipment and initial supplies run between 600 and 4460. The total investment ranges from 64399 to 87709, which includes three months of working capital to get your business established. The ongoing royalty is 5% of gross monthly sales, plus a 1% ad fund contribution. During our consultation, we'll break down exactly what you need liquid and what financing options make sense.
Beyond your initial investment, you'll pay a 5% of Gross Monthly Sales royalty on gross sales plus a 1% of Gross Monthly Sales marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Our Town America Franchise Owners Make?
Our Town America does not currently include an Item 19 Financial Performance Representation in their FDD. This means they don't publicly disclose revenue or earnings data from their franchise system.
That's not necessarily a red flag — many strong franchises choose not to include Item 19. But it does mean you'll need to validate earnings potential through franchisee conversations during your due diligence.
Why Veterans Succeed with Our Town America
Building something that matters while helping your community thrive — that's the core of this business. It's about creating real connections between quality local businesses and families putting down new roots. The mission resonates because it's genuine service with measurable impact. Success here comes from the ability to build trust and manage relationships systematically. The operational rhythm will feel familiar: identify targets, develop strategy, execute consistently, and measure results. It's about showing up every day, following a proven system, and focusing on long-term relationship building over quick wins.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed complex logistics or worked in roles focused on building relationships and trust, you'll recognize the operational rhythm here. Experience coordinating between multiple stakeholders and tracking detailed outcomes translates well. The systematic approach to territory development draws on skills familiar to those who've managed personnel or resources.
🎖️ Veteran & Military Discount
Our Town America participates in the VetFran program and offers a $10,000 discount on the franchise fee for qualified veterans, active duty, and military spouses.
We proudly offer qualified veterans $10,000.00 off our franchise fee of $47,500.00.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is Our Town America the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Talk to a veteran franchise consultant who's been where you are.
Frequently Asked Questions About Our Town America
How much does a Our Town America franchise cost?
+
Does Our Town America offer a veteran or military discount?
+
Is Our Town America a home-based franchise?
+
Can you run a Our Town America franchise semi-absentee?
+
What do Our Town America franchise owners make?
+
Is Our Town America a good franchise for veterans?
+
What is Our Town America's FDD and where can I read it?
+
Veteran-Friendly Franchises Similar to Our Town America
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Our Town America — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.