Sea Love Franchise — Veteran Cost & Requirements (2026)
Transform your local retail scene with a boutique that brings together custom fragrance creation and coastal lifestyle products. Sea Love combines an interactive candle-making bar with curated home goods, creating a unique shopping experience that builds community and repeat customers.
Investment at a Glance
Military Fit Score
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What Is Sea Love?
Sea Love is a coastal-inspired lifestyle brand and franchise offering a relaxed retail boutique and candle bar experience, where customers enjoy clean, customizable home fragrance products made from safe, natural ingredients.
As a Sea Love owner, you'll run a hybrid retail operation that combines a boutique shopping experience with an interactive candle-making bar. Your store becomes a destination where customers both shop and create, driving repeat visits and building lasting relationships. Your daily operations involve managing inventory across two revenue streams: the retail side featuring coastal-inspired home goods and pre-made fragrances, and the experiential side where customers craft their own candles using natural ingredients. You'll lead a small team trained in both retail sales and guiding customers through the candle-making process. Revenue flows from multiple channels: retail sales, custom candle-making sessions, private events, and corporate bookings. The business model thrives on repeat customers who come back for both shopping and hands-on experiences, creating a steady stream of foot traffic and word-of-mouth marketing.
Quick Facts
Founded
2022
Franchising Since
2022
Total Locations
6
Headquarters
Maine
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Sea Love Franchise Cost Breakdown (2026)
Opening a Sea Love boutique requires careful financial planning. The initial franchise fee is $49,500, with startup costs bringing the initial investment into the mid-six figures. You'll need to factor in your commercial location buildout, initial inventory, and working capital to be fully operational. Ongoing fees include a 6% royalty and 2% ad fund contribution, both calculated from gross sales. There's also a technology fee currently set at 525 monthly. During our consultation, we'll break down the complete investment picture, including location costs in your target market and realistic working capital needs for the first year.
Beyond your initial investment, you'll pay a 6% of Gross Sales royalty on gross sales plus a 2% of Gross Sales marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Sea Love Franchise Owners Make?
Sea Love includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Not every franchise provides this level of transparency. The fact that Sea Love does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed Sea Love's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Sea Love
Running a Sea Love boutique demands the same kind of operational excellence you've already mastered. It's about creating systems, maintaining standards, and building a team that delivers consistently great experiences - whether that's helping someone craft the perfect custom candle or curating the right mix of retail products. This business lets you keep serving your community, just in a different way. You're creating a space where people come together, make memories, and find products that make their homes more welcoming. It's about building something meaningful while building equity for your family. The most successful owners are hands-on leaders who understand that details matter. From inventory management to staff training to customer experience, everything needs to work together smoothly. Sound familiar?
Military Fit Analysis
Military Fit Score
Best Suited For
If you've got experience managing teams and operations, you'll recognize the rhythm of this business. Those who've handled logistics or managed retail operations will find familiar ground here. The role combines team leadership, inventory management, and creating exceptional customer experiences - skills that align well with those who've managed operations or led support functions.
Is Sea Love the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Sea Love — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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