America's Swimming Pool Company Franchise — Veteran Cost & Requirements (2026)
Pool maintenance isn't just about chemicals and cleaning — it's about being the trusted expert who keeps families' backyard havens safe and beautiful year-round. With 141 locations across the country, ASP owners build recurring revenue while making a real difference in their communities.
What Is America's Swimming Pool Company?
We offer a 15% discount off the franchsie fee.
As an ASP owner, you're running a full-service pool maintenance and repair operation. Your team handles everything from routine chemical balancing and cleaning to equipment repairs, renovations, and seasonal openings/closings. Most revenue comes from recurring maintenance contracts with homeowners and commercial properties, supplemented by one-time repairs and renovations. A typical day starts with dispatching your maintenance crews to their scheduled routes while you focus on growing the business — meeting potential clients, providing estimates, and building relationships with property managers and HOAs. You'll manage 2-4 service technicians initially, scaling up as you add more recurring contracts. The business runs year-round in most markets, with peak season during summer months.
Quick Facts
Founded
2021
Franchising Since
2021
Total Locations
141
Headquarters
Maryland
Location Type
Home-Based
Semi-Absentee
No
SBA Approved
Yes
America's Swimming Pool Company Franchise Cost Breakdown (2026)
The total investment to open a America's Swimming Pool Company franchise starts at $84,395. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $40,000 | $90,000 |
| Leasehold Improvements and Lease Deposits | $0 | $0 |
| Vehicle Wrap | $2,800 | $4,200 |
| Business Outfitting Fee | $3,621 | $3,621 |
| Operations Outfitting Fee | $3,600 | $11,350 |
| Truck Outfitting Fee | $6,365 | $6,365 |
| Vehicle | $0 | $3,402 |
| Office Equipment and Supplies | $90 | $5,310 |
| Initial Advertising Fee | $5,820 | $58,200 |
| Insurance | $4,387 | $6,393 |
| Professional Fees | $1,070 | $2,140 |
| Initial Training Expense | $642 | $2,140 |
| Licenses and/or Bonds | $0 | $1,000 |
| Additional Funds | $16,000 | $16,000 |
Initial investment starts with the franchise fee of $40,000 (eligible for a 15% veteran discount) plus essential equipment and supplies around $25,000. The total investment ranges from $84,395 to $210,121, which includes everything needed to be fully operational — vehicles, equipment, marketing, and working capital for your first few months. Ongoing fees include a sliding-scale royalty (7% on your first $100K in revenue, decreasing as you grow), plus 1% for the ad fund and $250 monthly technology fee. You'll also need to invest in local marketing — either 3% of revenue or $30,000 annually, whichever is greater. We'll break down your actual out-of-pocket costs during consultation.
Beyond your initial investment, you'll pay a 5% to 7% of Gross Sales royalty on gross sales plus a 1% of Gross Revenue marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do America's Swimming Pool Company Franchise Owners Make?
America's Swimming Pool Company includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
This franchise provides detailed financial performance data in their FDD. During your consultation, we'll help you understand the full picture and connect you directly with the franchisor and current owners to discuss real-world results.
Not every franchise provides this level of transparency. The fact that America's Swimming Pool Company does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Why Veterans Succeed with America's Swimming Pool Company
Running an ASP franchise demands the same mindset that made you effective in uniform — attention to detail, following precise procedures, and never cutting corners when safety and quality are on the line. Pool maintenance isn't rocket science, but it requires discipline and consistency to do it right. More importantly, this is a business built on trust. Homeowners give you access to their property and rely on you to keep their families safe. That responsibility to do things the right way, every time, is something you already understand at a core level. You're not just cleaning pools — you're protecting people's investment in their homes and their family's well-being.
Military Fit Analysis
Military Fit Score
Best Suited For
Success in this business comes down to three things: leading a team effectively, following technical procedures precisely, and managing multiple moving parts. If you've managed maintenance operations, led small teams, or handled logistics and scheduling, you already understand the fundamental building blocks. The technical skills are trainable — the leadership mindset is what matters.
🎖️ Veteran & Military Discount
America's Swimming Pool Company participates in the VetFran program and offers a 15% discount on the franchise fee for qualified veterans, active duty, and military spouses.
We offer a 15% discount off the franchsie fee.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is America's Swimming Pool Company the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Talk to a veteran franchise consultant who's been where you are.
America's Swimming Pool Company Training & Support
The training program covers administration, advertising, marketing, customer service, operations, health, sanitation, and safety. It is conducted in Macon, Georgia.
Training runs 32 hours classroom + 64 hours on-the-job and covers operations, marketing, sales, and systems.
Frequently Asked Questions About America's Swimming Pool Company
How much does a America's Swimming Pool Company franchise cost?
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Does America's Swimming Pool Company offer a veteran or military discount?
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Is America's Swimming Pool Company a home-based franchise?
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Can you run a America's Swimming Pool Company franchise semi-absentee?
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What do America's Swimming Pool Company franchise owners make?
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Is America's Swimming Pool Company a good franchise for veterans?
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What is America's Swimming Pool Company's FDD and where can I read it?
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Veteran-Friendly Franchises Similar to America's Swimming Pool Company
Office Pride Commercial Cleaning Services
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether America's Swimming Pool Company — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.