iSold It Franchise — Veteran Cost & Requirements (2026)
iSold It operates as a full-service online selling solution where customers drop off items they want to sell, and you handle everything from photography to shipping. You earn commission by professionally listing and selling their items on eBay, Amazon, and other marketplaces. It's essentially running the logistics operation for people who want to sell but don't have the time or expertise to do it themselves.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is iSold It?
We offer 25% off franchise fee for veterans. This covers two franchise models: iSold It Store, $7,475 off standard fee of $29,900 and iSold It @Home, ...
Quick Facts
Founded
2012
Franchising Since
2007
Headquarters
Texas
Location Type
Home-Based
Semi-Absentee
No
SBA Approved
Yes
iSold It Franchise Cost Breakdown (2026)
The total investment to open a iSold It franchise starts at $134,320. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee for PC/ISI Store | $28,720 | $35,900 |
| Grand Opening Advertising Promotion | $5,000 | $7,500 |
| Furniture, Fixtures, DĂ©cor, Equipment, Installation and Sales Tax | $32,000 | $40,000 |
| Fast Track Merchandise | $7,000 | $13,000 |
| Lease, Internet Access and Utility Deposits | $3,000 | $8,000 |
| Real Estate (Rent or Lease Payments for 3 Months) | $10,500 | $20,000 |
| Computer Equipment | $8,800 | $12,200 |
| Computer Set-up Fee, QuickList Operating Software License and Installation and Menu Board | $2,400 | $2,900 |
| Office, Photography, Packing and Shipping Supplies | $2,800 | $5,850 |
| Permits and Licenses | $500 | $1,000 |
| Training Expenses | $5,000 | $7,000 |
| Installation of Phone and Data Lines | $1,000 | $1,500 |
| Insurance | $1,200 | $1,800 |
| Professional Fees | $1,000 | $3,000 |
| Additional Funds – 1st 3 months | $25,500 | $79,500 |
The total investment ranges from $134,320 to $239,150, with a franchise fee of $35,900. Veterans receive a 25% discount on the franchise fee, saving $7,475 upfront. You'll pay a 4% royalty on gross volume, which aligns your success with the franchisor's interests. Notably, there's no liquid capital requirement specified, making this more accessible than many franchise opportunities. This is an SBA-approved franchise, meaning you can potentially finance up to 90% of the investment through SBA loans. The investment covers your initial inventory management system, training, marketing materials, and setup costs. Since this operates as a home-based business, you're not paying for expensive retail space, which keeps overhead manageable while you build your customer base.
Beyond your initial investment, you'll pay a 4% of your Gross Volume royalty on gross sales plus a 2% of your Gross Volume up to a maximum of $225 per month marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do iSold It Franchise Owners Make?
iSold It includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Not every franchise provides this level of transparency. The fact that iSold It does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed iSold It's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with iSold It
Veterans typically outperform in this model because the business is fundamentally about executing systems consistently under pressure. When you have 50 items to list, photograph, and ship while managing customer inquiries, your ability to prioritize tasks and work methodically becomes crucial. The integrity factor is also significant - customers need to trust you won't lose or undervalue their items, and military service provides that credibility. The logistics coordination required - tracking items from intake through sale to shipping - mirrors the asset management and supply chain oversight many veterans have experience with. This isn't about leadership or motivation; it's about operational excellence in a detail-oriented business.
Military Fit Analysis
Military Fit Score
Best Suited For
Your military logistics experience translates directly to this business model. Managing inventory intake, tracking multiple items through the sales process, and coordinating shipping operations mirrors supply chain management you've likely handled before. The attention to detail required for photographing and describing items accurately - skills that determine final sale prices - aligns with the precision military roles demand. The business relies heavily on customer trust, since people are leaving valuable personal items in your care. Your military background provides credibility when asking customers to trust you with family heirlooms or expensive electronics. The systematic approach to processing items - from intake evaluation to final shipping - follows the kind of standard operating procedures veterans excel at implementing consistently. With the 25% veteran discount saving you $7,475 on the franchise fee, the financial barrier to entry is reduced. However, given the franchise system's significant contraction, you'll want to thoroughly analyze why previous locations struggled and what you'd do differently in your market.
🎖️ Veteran & Military Discount
iSold It participates in the VetFran program and offers a 25% discount on the franchise fee for qualified veterans, active duty, and military spouses.
We offer 25% off franchise fee for veterans. This covers two franchise models: iSold It Store, $7,475 off standard fee of $29,900 and iSold It @Home, $7,475 off standard fee of $29,900.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is iSold It the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
iSold It Training & Support
The initial training consists of 10 days total: five days of classroom instruction at corporate headquarters in Pasadena covering their proprietary software, operations procedures, and marketing strategies, followed by five days of on-site training at your location to help with setup and launch. This hands-on approach ensures you understand both the technical systems and the day-to-day operations before going live. However, given the franchise system's current size, ongoing support may be limited compared to larger franchise networks. You'll want to clarify what ongoing training, marketing support, and operational guidance will be available after your initial launch period.
Training runs 12 days classroom + 4 days in-store and covers operations, marketing, sales, and systems.
Frequently Asked Questions About iSold It
How much does a iSold It franchise cost?
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Does iSold It offer a veteran or military discount?
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Is iSold It a home-based franchise?
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Can you run a iSold It franchise semi-absentee?
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What do iSold It franchise owners make?
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Is iSold It a good franchise for veterans?
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What is iSold It's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether iSold It — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call