Cleaning & Maintenance
Commercial Location
🎖️ VetFran Discount Available

ServiceMaster Clean Franchise — Veteran Cost & Requirements (2026)

Commercial cleaning and maintenance services that keep businesses running smoothly and safely. From hospitals to offices to industrial facilities, this is about building a team that delivers essential services to your local business community.

Investment at a Glance

Franchise Fee$32,500
Liquid Capital$31,000
Royalty7% to 10% of gross sales
🎖️ Veteran Discount20%

Military Fit Score

7.2/10
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What Is ServiceMaster Clean?

We proudly offer honorably discharged veterans a 20% discount off the initial franchise fee.

You're building and managing a commercial cleaning operation that serves businesses in your territory. The focus is on landing and maintaining long-term service contracts with organizations that need regular, professional cleaning services — think medical facilities, office buildings, schools, and industrial spaces. Your role is primarily business development and team management. You'll spend mornings checking in with your crews, reviewing quality reports, and connecting with clients. Afternoons often involve bidding on new contracts, managing your service schedule, and ensuring your teams have the training and equipment they need. While you can start hands-on, the goal is building a reliable team that handles the daily cleaning while you focus on growth.

Quick Facts

Founded

2020

Franchising Since

2021

Headquarters

Georgia

Location Type

Commercial Location

Semi-Absentee

No

SBA Approved

Yes

ServiceMaster Clean Franchise Cost Breakdown (2026)

Franchise Fee$32,500
Minimum Liquid Capital$31,000
Royalty7% to 10% of gross sales
Ad Fund / Marketing0.5% of monthly Gross Service Sales or $25 per month

Investment Breakdown

ItemLowHigh
description$X$Y

Initial investment starts with the franchise fee of $32,500 (with a 20% discount available, bringing it to $26,000). Beyond that, you'll need capital for equipment, supplies, initial marketing, and working capital while you build your client base. The total investment range covers everything needed to be fully operational. Ongoing costs include royalties of 7-10% of gross sales and a small ad fund contribution of 0.5% or 25 monthly. There's also a technology fee ranging from 360-750 monthly based on sales volume. During our consultation, we'll map out exactly what you'll need based on your market and growth plans.

Beyond your initial investment, you'll pay a 7% to 10% of gross sales royalty on gross sales plus a 0.5% of monthly Gross Service Sales or $25 per month marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.

→ We break down your realistic monthly overhead during your consultation.

What Do ServiceMaster Clean Franchise Owners Make?

ServiceMaster Clean includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.

Not every franchise provides this level of transparency. The fact that ServiceMaster Clean does tells you something about their confidence in franchisee performance.

But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.

Want the Full Financial Picture?

We've analyzed ServiceMaster Clean's FDD and can walk you through what the numbers actually mean for someone with your background and budget.

See If This Franchise Fits Your Goals

Free 30-min consultation. We earn nothing unless you find the right fit.

Why Veterans Succeed with ServiceMaster Clean

This is a business built on systems, attention to detail, and delivering consistently high-quality service — sound familiar? The success formula here isn't complicated: follow proven processes, take care of your people, and maintain high standards. No cutting corners. What makes this work isn't just managing the cleaning operations — it's understanding that every service your team delivers impacts your clients' businesses. A properly maintained medical facility isn't just clean; it's safe for patients and staff. That mission-focused mindset is what builds lasting client relationships and drives growth.

Military Fit Analysis

Military Fit Score

7.2/10

Best Suited For

Maintenance & Repair

If you've managed teams, coordinated logistics, or been responsible for facility operations, you'll recognize a lot of familiar elements here. The key is being able to build and lead a reliable team while maintaining the high standards your clients expect. Experience managing multiple priorities and dealing with time-sensitive operations translates well to this business model.

🎖️ Veteran & Military Discount

ServiceMaster Clean participates in the VetFran program and offers a 20% discount on the franchise fee for qualified veterans, active duty, and military spouses.

We proudly offer honorably discharged veterans a 20% discount off the initial franchise fee.

This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.

→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.

Is ServiceMaster Clean the Right Franchise for Your Background?

Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.

Find Your Franchise Fit

Talk to a veteran franchise consultant who's been where you are.

Frequently Asked Questions About ServiceMaster Clean

How much does a ServiceMaster Clean franchise cost?

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The total investment for a ServiceMaster Clean franchise varies by market. The initial franchise fee is $32,500, and you'll need minimum liquid capital of $31,000. Ongoing costs include a 7% to 10% of gross sales royalty and 0.5% of monthly Gross Service Sales or $25 per month marketing contribution.

Does ServiceMaster Clean offer a veteran or military discount?

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Yes. ServiceMaster Clean offers a 20% discount for qualified veterans through the VetFran program. This applies to the initial franchise fee and is available to veterans, active duty service members, and military spouses.

Is ServiceMaster Clean a home-based franchise?

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No. ServiceMaster Clean requires a physical location. Your investment includes build-out costs for a Commercial Location space.

Can you run a ServiceMaster Clean franchise semi-absentee?

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No. ServiceMaster Clean requires full-time, owner-operator involvement in daily operations. This is common in service-based franchises where client relationships drive the business.

What do ServiceMaster Clean franchise owners make?

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ServiceMaster Clean provides an Item 19 Financial Performance Representation in their FDD, which includes revenue and earnings data from their franchise system. For specific figures and what they mean for your market, schedule a free consultation with our team.

Is ServiceMaster Clean a good franchise for veterans?

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ServiceMaster Clean scores 7.2/10 on our Military Fit analysis. If you've managed teams, coordinated logistics, or been responsible for facility operations, you'll recognize a lot of familiar elements here. The key is being able to build and lead a reliable team w Plus, veterans receive a discount on the franchise fee. Talk to our veteran franchise consultant to see if it matches your specific background and goals.

What is ServiceMaster Clean's FDD and where can I read it?

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A Franchise Disclosure Document (FDD) is a legal document that every franchisor must provide to prospective buyers. It contains 23 items covering the franchise's financials, fees, obligations, territory rights, and litigation history. ServiceMaster Clean's FDD is available upon request during the discovery process. We can help you obtain a copy and walk you through what to look for.

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Your Next Chapter Starts with a Conversation

You've done the research. You've looked at the numbers. Now the question is whether ServiceMaster Clean — or one of 500+ franchises in our network — is the right fit for where you're headed.

In 30 minutes, we'll cover:

  • Whether this franchise matches your skills & goals
  • What the FDD reveals that most buyers miss
  • Your true cost after veteran discounts & financing
  • 2-3 alternative franchises worth comparing

Free. No obligation. Veteran to veteran.

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