Body20 Franchise — Veteran Cost & Requirements (2026)
Transform lives through revolutionary 20-minute fitness sessions powered by cutting-edge technology. This isn't just another gym — it's a high-margin, tech-driven fitness studio that delivers real results while building recurring revenue through membership subscriptions.
Investment at a Glance
Military Fit Score
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What Is Body20?
Body20 revolutionizes fitness with 20-minute weekly technology-driven workouts that strengthen both body and life, while providing franchisees with comprehensive backend and member-facing support for success.
As a Body20 owner, you're running a boutique fitness studio that delivers personalized, high-tech workouts in just 20 minutes per week. Your team of certified coaches guides members through innovative training sessions using advanced equipment that maximizes results while minimizing time commitment. Your primary focus is building and maintaining membership relationships while managing a lean team of fitness coaches. Revenue flows from monthly memberships, with additional streams from retail products and specialized training packages. The business model centers on scheduling efficiency — multiple clients can train simultaneously while maintaining that crucial personal touch. Day-to-day operations involve overseeing member acquisition, coach development, and studio maintenance. Success hinges on creating an exceptional customer experience that drives referrals and maintains high member retention. The 1060 monthly technology fee covers the systems that keep everything running smoothly.
Quick Facts
Founded
2017
Franchising Since
2018
Total Locations
61
Headquarters
California
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Body20 Franchise Cost Breakdown (2026)
The total investment to open a Body20 franchise starts at $265,345. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Franchise Fee | $65,000 | $65,000 |
| Initial Training Fee | $2,500 | $2,500 |
| Initial FF&E Package | $8,298 | $41,777 |
| Presale Kit | $6,000 | $9,000 |
| Initial Retail Inventory Kit | $6,000 | $9,000 |
| Travel and Related Expenses During Initial Training | $1,000 | $6,000 |
| Security Deposits for Utilities | $500 | $3,400 |
| Rent and Security Deposit | $8,000 | $16,000 |
| Net Leasehold Improvements | $111,000 | $159,000 |
| Signage | $8,000 | $20,000 |
| Supplies and Accessories | $500 | $1,500 |
| Technology System | $3,800 | $7,500 |
| Technology-Related Fees | $4,977 | $4,977 |
| Business Licenses | $1,000 | $5,000 |
| Professional Fees | $4,500 | $15,000 |
| Insurance Deposit and Initial Premiums | $4,000 | $6,000 |
| Grand Opening Marketing | $15,000 | $25,000 |
| Coach Onboarding Fees and Related Costs | $250 | $9,300 |
| Additional Funds, 3 months | $15,000 | $50,000 |
Getting started with Body20 requires an initial franchise fee of $65,000, with potential discounts for multi-unit development. The total investment ranges from $265,345 to $455,974, which covers everything from build-out and equipment to working capital for your first three months. Ongoing fees include an 8% royalty on gross sales and a 2% ad fund contribution. You'll also need to maintain a monthly marketing budget of $1,500 and factor in the technology fee of $1,060 per month. These numbers are substantial, but they reflect the sophisticated technology and support systems that drive this business model.
Beyond your initial investment, you'll pay a 8% royalty on gross sales plus a 2% marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Body20 Franchise Owners Make?
Body20 includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Body20 includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system. Not every franchise provides this level of transparency. The fact that Body20 does tells you something about their confidence in franchisee performance. But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Not every franchise provides this level of transparency. The fact that Body20 does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed Body20's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Body20
Body20 isn't just about fitness — it's about transformation, both for your members and your own future. The business demands precision, attention to detail, and the ability to build and lead high-performing teams — skills that come naturally after years of service. What makes this opportunity different is the blend of cutting-edge technology with human connection. You're not just selling memberships; you're helping people achieve life-changing results through a proven system. That mission-driven approach, combined with clear operational procedures and strong backend support, creates a framework where disciplined, people-focused leaders thrive. The most successful owners here are the ones who understand that excellence comes from consistent execution. They know how to maintain standards while building genuine relationships with both staff and members. It's about creating a culture of accountability and results — something that resonates deeply with anyone who's served.
Military Fit Analysis
Military Fit Score
Best Suited For
This business model particularly suits those who've managed teams in high-tech environments or coordinated complex operations. If you've handled personnel development, maintained sophisticated equipment, or managed service-based operations, you'll recognize familiar patterns here. The ability to build strong teams while maintaining precise standards is crucial.
🎖️ Veteran & Military Discount
Body20 participates in the VetFran program and offers discounts on the franchise fee for qualified veterans, active duty, and military spouses.
Yes(10% off the Initial Franchise Fee)
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is Body20 the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Body20 Training & Support
Initial Training is required for the Operating Principal and Designated Manager. Coach Onboarding is required for all fitness coaches before providing services and every two years thereafter. The Coach Onboarding Fee is $125 per coach, with potential additional fees up to $1,000 for supplemental training.
Frequently Asked Questions About Body20
How much does a Body20 franchise cost?
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Does Body20 offer a veteran or military discount?
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Is Body20 a home-based franchise?
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Can you run a Body20 franchise semi-absentee?
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What do Body20 franchise owners make?
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Is Body20 a good franchise for veterans?
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What is Body20's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Body20 — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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