SOLDIERFIT Franchise — Veteran Cost & Requirements (2026)
SOLDIERFIT brings authentic military-style fitness to communities through boot camp classes and functional training. Founded by an Army veteran, this isn't just another gym trying to look tough — it's a genuine fitness community that calls members "the troop" and delivers results through structured, team-based workouts that build both physical strength and lasting camaraderie.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is SOLDIERFIT?
We offer a 30% discount on the initial franchise fee to qualified veterans.
Quick Facts
Founded
2007
Total Locations
14
Semi-Absentee
No
SBA Approved
Yes
SOLDIERFIT Franchise Cost Breakdown (2026)
The total investment to open a SOLDIERFIT franchise starts at $120,500. Here's what that covers and what you'll need to qualify.
SOLDIERFIT requires $650,000 in liquid capital to get started, reflecting the substantial investment needed for a full-service fitness facility. This covers equipment, build-out, initial marketing, and working capital for the first several months of operation. Veterans receive a 30% discount off the franchise fee, which helps reduce the upfront costs significantly. The franchise is SBA-approved, meaning you can potentially finance a portion of your investment through SBA loans, which typically offer better terms than conventional business loans. You're investing in proven systems backed by Lift Brands, the same company behind Snap Fitness and 9Round, so you get the operational expertise of a major fitness franchisor combined with SOLDIERFIT's unique military-inspired positioning.
Beyond your initial investment, you'll pay a 6% royalty on gross sales plus a 2% marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do SOLDIERFIT Franchise Owners Make?
SOLDIERFIT does not currently include an Item 19 Financial Performance Representation in their FDD. This means they don't publicly disclose revenue or earnings data from their franchise system.
That's not necessarily a red flag — many strong franchises choose not to include Item 19. But it does mean you'll need to validate earnings potential through franchisee conversations during your due diligence.
Want the Full Financial Picture?
We've analyzed SOLDIERFIT's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with SOLDIERFIT
Veterans excel at SOLDIERFIT because they understand the mindset behind effective fitness training. You know how to push people past their comfort zones while keeping them safe, how to build team cohesion, and how to maintain standards under pressure. The day-to-day operations — from equipment maintenance to staff scheduling to member motivation — draw on the same organizational and leadership skills you used in service. Most importantly, veterans naturally embody the mission-first mentality that drives member results, which directly impacts retention and referrals.
Military Fit Analysis
Military Fit Score
Best Suited For
Running a SOLDIERFIT franchise mirrors small unit leadership in many ways. You're managing a team of trainers, maintaining equipment readiness, and ensuring every member gets the attention they need to succeed — just like taking care of your soldiers. The structured class schedules, safety protocols, and member accountability systems will feel familiar to anyone who's run military training programs. The authentic military connection gives veteran owners immediate credibility with both members and staff. You're not playing dress-up with military themes — you've lived the values that SOLDIERFIT represents. This authenticity translates into stronger member relationships and more effective team leadership. Plus, with the 30% veteran discount, the franchise recognizes the value veterans bring to the brand.
🎖️ Veteran & Military Discount
SOLDIERFIT participates in the VetFran program and offers a 30% discount on the franchise fee for qualified veterans, active duty, and military spouses.
We offer a 30% discount on the initial franchise fee to qualified veterans.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is SOLDIERFIT the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
SOLDIERFIT Training & Support
SOLDIERFIT provides comprehensive training at their Frederick, Maryland headquarters covering operations, sales, marketing, and their proprietary fitness programming. You'll learn how to run effective boot camp classes, manage member relationships, and execute local marketing strategies that build your troop. Ongoing support includes on-site assistance during your grand opening, regular field consultant visits, webinars, and marketing resources. With Lift Brands' backing, you get access to sophisticated operational systems and technology platforms that streamline everything from scheduling to payment processing.
Frequently Asked Questions About SOLDIERFIT
How much does a SOLDIERFIT franchise cost?
+
Does SOLDIERFIT offer a veteran or military discount?
+
Is SOLDIERFIT a home-based franchise?
+
Can you run a SOLDIERFIT franchise semi-absentee?
+
What do SOLDIERFIT franchise owners make?
+
Is SOLDIERFIT a good franchise for veterans?
+
What is SOLDIERFIT's FDD and where can I read it?
+
Veteran-Friendly Franchises Similar to SOLDIERFIT
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether SOLDIERFIT — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call