PickUp USA Fitness Franchise — Veteran Cost & Requirements (2026)
PickUp USA Fitness is not just another gym; it is the only national franchise specifically designed for basketball enthusiasts. By merging state-of-the-art fitness equipment with professionally officiated pickup games and specialized skills training, PickUp USA Fitness caters to a passionate community that seeks a dedicated space for basketball without the hassle of overcrowded gyms.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is PickUp USA Fitness?
We offer a 15% discount off of the franchisee fee to qualified veterans.
Quick Facts
Founded
2016
Franchising Since
2016
Headquarters
California
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
PickUp USA Fitness Franchise Cost Breakdown (2026)
The total investment to open a PickUp USA Fitness franchise starts at $351,766. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $45,000 | $45,000 |
| Lease, Utility, and Security Deposits, and Facility Occupancy Costs | $20,000 | $70,000 |
| Design, Architectural and Permitting Fees | $5,000 | $20,000 |
| Leasehold Improvements | $50,000 | $150,000 |
| Pre-Opening Labor Costs | $15,000 | $25,000 |
| Signage | $5,000 | $12,000 |
| Basketball Court and Basketball Equipment Costs | $80,000 | $160,000 |
| Fitness Equipment / Accessories Costs | $25,000 | $80,000 |
| Furniture, Fixtures and Equipment | $25,000 | $70,000 |
| CRM/Back Office Systems | $500 | $1,500 |
| Professional Fees | $3,000 | $7,000 |
| Initial Inventory | $8,000 | $13,000 |
| Insurance | $1,000 | $2,500 |
| Training Expenses | $4,266 | $7,054 |
| Pre-Sale/Grand Opening Marketing | $15,000 | $25,000 |
| Additional Funds – six months | $50,000 | $100,000 |
The total investment to open a PickUp USA Fitness franchise ranges from $351,766 to $788,054. Notably, there is no upfront franchise fee, which significantly lowers your initial capital requirements compared to many other franchise concepts. However, you will pay a 6% ongoing royalty on gross revenues. This investment encompasses everything necessary to establish a full-service facility, including basketball courts, weight and cardio equipment, locker rooms, and specialized systems that ensure operational success. Additionally, PickUp USA Fitness is SBA-approved, which can facilitate financing for your buildout and equipment costs. While specific liquid capital requirements are not disclosed, it is advisable to have substantial working capital available for the first 6-12 months as you grow your membership base.
Beyond your initial investment, you'll pay a 6% of gross revenues royalty on gross sales plus a Up to 2% of gross revenues; currently 1% of gross revenues marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do PickUp USA Fitness Franchise Owners Make?
PickUp USA Fitness includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
The revenue model for PickUp USA Fitness is centered around recurring monthly memberships that grant access to the entire facility, including courts, weights, cardio, and all programming. This structure fosters predictable monthly revenue, making it less reliant on daily foot traffic compared to traditional gyms. Additional income streams include private training sessions, court rentals for leagues or events, youth programs, and merchandise sales. The basketball-centric focus attracts members who are typically more engaged and committed than casual gym-goers, potentially enhancing retention rates. However, serving a specific demographic may limit market penetration compared to general fitness clubs. For detailed financial performance data, request the full Franchise Disclosure Document (FDD).
Not every franchise provides this level of transparency. The fact that PickUp USA Fitness does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed PickUp USA Fitness's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with PickUp USA Fitness
Veterans excel at implementing and maintaining the standard operating procedures that ensure the success of PickUp USA Fitness. The structured approach to scheduling games, managing equipment, and maintaining facility cleanliness requires the same attention to detail and process adherence instilled by military service. Moreover, the community-building aspect aligns with veteran strengths; you know how to create an environment where individuals feel part of something larger than just a gym membership. This understanding directly contributes to member retention and the word-of-mouth marketing that drives franchise success.
Military Fit Analysis
Military Fit Score
Best Suited For
Operating a PickUp USA Fitness franchise requires the same operational discipline you honed during your military service. Your daily responsibilities will include coordinating game schedules, managing referee assignments, overseeing facility maintenance, and ensuring smooth operations during peak hours—all while upholding the high standards that keep members returning. The leadership skills you developed while managing diverse teams will directly translate to overseeing a staff of trainers, referees, and front desk personnel. Building a culture where everyone understands their role in fostering the community atmosphere that distinguishes PickUp USA from conventional gyms is essential. The logistical complexity of managing multiple programs simultaneously—pickup games, training sessions, and open gym time—demands the same planning and execution mindset that military operations require. Veterans enjoy a 15% discount off the franchise fee. Since there is no upfront franchise fee for this concept, it is important to clarify how this discount applies to your specific situation.
🎖️ Veteran & Military Discount
PickUp USA Fitness participates in the VetFran program and offers a 15% discount on the franchise fee for qualified veterans, active duty, and military spouses.
We offer a 15% discount off of the franchisee fee to qualified veterans.
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is PickUp USA Fitness the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
PickUp USA Fitness Training & Support
PickUp USA Fitness provides three days of intensive classroom training at their California headquarters, covering operations, sales, marketing, and staff management. This training is not merely theoretical; you will learn the specific systems for scheduling games, managing referees, and fostering the community atmosphere that sets PickUp USA apart from traditional gyms. Additionally, you will receive on-site support during your grand opening to ensure a smooth launch. Ongoing support includes operational guidance, marketing assistance, and regular check-ins to help optimize your business performance as you expand your membership base.
Frequently Asked Questions About PickUp USA Fitness
How much does a PickUp USA Fitness franchise cost?
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Does PickUp USA Fitness offer a veteran or military discount?
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Is PickUp USA Fitness a home-based franchise?
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Can you run a PickUp USA Fitness franchise semi-absentee?
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What do PickUp USA Fitness franchise owners make?
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Is PickUp USA Fitness a good franchise for veterans?
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What is PickUp USA Fitness's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether PickUp USA Fitness — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
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