D1 Sports Franchise Franchise — Veteran Cost & Requirements (2026)
D1 Training operates premium athletic training facilities that use Division 1 sports science methodology to develop youth and adult athletes. Unlike traditional gyms, D1 focuses on performance-based training with specialized programs for different age groups, creating multiple revenue streams through membership-based services that help athletes reach their peak potential.
Investment at a Glance
Military Fit Score
30-minute call. No pressure. No cost.
What Is D1 Sports Franchise?
Proudly offering a 10% discount to qualified Veterans!
Athletic training facility for youth and adult athletes
Quick Facts
Founded
2001
Franchising Since
2016
Total Locations
112
Headquarters
Tennessee
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
No
D1 Sports Franchise Franchise Cost Breakdown (2026)
The total investment to open a D1 Sports Franchise franchise starts at $401,776. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Equipment | $69,000 | $69,000 |
| Initial Marketing Spend | $10,000 | $20,000 |
| GPS Software | $320 | $320 |
| Tech Shared Services Fee | $700 | $750 |
The D1 Training franchise requires a $59,500 franchise fee to secure your territory and access to their proven training systems. While total investment details aren't publicly disclosed, you'll need adequate liquid capital to cover facility buildout, equipment, initial marketing, and working capital for the first several months of operations. The ongoing royalty structure is the greater of 7% of gross sales or a minimum royalty fee, ensuring the franchisor maintains support standards while protecting your investment during slower periods. This isn't a low-cost entry point, but you're investing in a premium brand with strong market positioning and comprehensive operational systems. The protected territory model gives you exclusive rights to approximately 75,000 people, providing room for substantial membership growth.
Beyond your initial investment, you'll pay a 7% royalty on gross sales plus a The greater of (i) $250 per month, or (ii) 2% of monthly Gross Sales. marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do D1 Sports Franchise Franchise Owners Make?
D1 Sports Franchise includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
Not every franchise provides this level of transparency. The fact that D1 Sports Franchise does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed D1 Sports Franchise's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with D1 Sports Franchise
Veterans typically outperform in the D1 model because the business requires systematic execution of proven training methodologies - essentially following and implementing SOPs for athletic development. The ability to maintain standards while adapting to individual athlete needs mirrors military leadership principles. Additionally, the community-building aspect of running a D1 facility benefits from the trust and credibility that military service often brings to local business relationships.
Military Fit Analysis
Military Fit Score
Best Suited For
Running a D1 Training franchise aligns naturally with military experience in several key ways. The business revolves around structured training programs designed to maximize performance - a concept that's second nature to anyone who's been through military conditioning. Your day involves leading a team of coaches, ensuring consistent execution of training protocols, and maintaining operational standards that directly impact member results. The community engagement aspect is significant - you'll be building relationships with local schools, youth sports leagues, and athletic programs. This requires the same relationship-building and mission-focused leadership that military service develops. Veterans often excel at creating the disciplined, goal-oriented environment that serious athletes seek. Plus, D1 offers a 10% discount on the franchise fee for veterans, recognizing the value military experience brings to their franchise network.
🎖️ Veteran & Military Discount
D1 Sports Franchise participates in the VetFran program and offers a 10% discount on the franchise fee for qualified veterans, active duty, and military spouses.
Proudly offering a 10% discount to qualified Veterans!
This discount applies to the initial franchise fee. Combined with SBA veteran loan programs and VA small business resources, your actual out-of-pocket investment could be significantly lower than the listed range.
→ We calculate your true cost — including available discounts, financing options, and veteran-specific programs — during your consultation.
Is D1 Sports Franchise the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
D1 Sports Franchise Training & Support
Initial training takes place at 'D1 University' in Franklin, Tennessee, covering business operations, sales processes, marketing strategies, and the complete D1 coaching philosophy. You'll receive on-site support during your grand opening to ensure smooth operations from day one. Ongoing support includes regular coaching calls, access to proprietary software systems, marketing materials, and annual conferences to keep you current with industry developments and network with other franchise owners.
Training runs 37.5 hours classroom or online + 38 hours on-the-job and covers operations, marketing, sales, and systems.
Frequently Asked Questions About D1 Sports Franchise
How much does a D1 Sports Franchise franchise cost?
+
Does D1 Sports Franchise offer a veteran or military discount?
+
Is D1 Sports Franchise a home-based franchise?
+
Can you run a D1 Sports Franchise franchise semi-absentee?
+
What do D1 Sports Franchise franchise owners make?
+
Is D1 Sports Franchise a good franchise for veterans?
+
What is D1 Sports Franchise's FDD and where can I read it?
+
Veteran-Friendly Franchises Similar to D1 Sports Franchise
ISI® Elite Training
Ultimate Longevity Center
PickUp USA Fitness
Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether D1 Sports Franchise — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
Book Your Free Strategy Call