Town Square Franchise — Veteran Cost & Requirements (2026)
Transform lives through an innovative senior daycare center designed as a 1950s small town. Your location provides engaging memory care and respite in an immersive, therapeutic environment that helps families keep their loved ones at home longer.
Investment at a Glance
Military Fit Score
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What Is Town Square?
Town Square senior daycare is a unique indoor, interactive program, in a simulated mid-century, small-town environment that utilizes Reminiscence Therapy.
As a Town Square owner, you'll operate a specialized adult daycare center that recreates the look and feel of a 1950s town square. Your facility uses reminiscence therapy – proven to help seniors with memory challenges engage more fully with their environment and maintain cognitive function longer. Your role focuses on center operations, staff management, and community outreach. You'll lead a team of caregivers and activity coordinators while building relationships with local healthcare providers, senior communities, and families. Revenue comes from daily or half-day attendance fees, with many members attending multiple times per week. Most families pay privately, though some may use long-term care insurance or veterans' benefits.
Quick Facts
Founded
2023
Franchising Since
2024
Headquarters
Maryland
Location Type
Commercial Location
Semi-Absentee
No
SBA Approved
Yes
Town Square Franchise Cost Breakdown (2026)
The total investment to open a Town Square franchise starts at $944,579. Here's what that covers and what you'll need to qualify.
Investment Breakdown
| Item | Low | High |
|---|---|---|
| Initial Franchise Fee | $99,500 | $99,500 |
| Travel and Living Expenses While Training | $1,500 | $7,000 |
| Lease, Utility, and Security Deposits | $30,000 | $60,000 |
| Building Permit | $2,000 | $30,000 |
| Construction | $532,579 | $960,000 |
| Signage | $17,000 | $22,000 |
| Furniture & Fixtures and Equipment | $55,000 | $95,000 |
| Supplies | $10,000 | $20,000 |
| Grand Opening and Initial Advertising | $10,000 | $20,000 |
| Business Licenses | $1,000 | $3,750 |
| Legal/Professional Fees | $30,000 | $45,720 |
| Insurance | $13,000 | $25,000 |
| Recruitment | $3,000 | $5,000 |
| IT | $35,000 | $75,000 |
| Additional Funds (3 months) | $80,000 | $150,000 |
| Project Management Fee | $25,000 | $25,000 |
The initial franchise fee is $99,500, with total startup costs between $944,579 and $1.64 million. The biggest investments are construction ($532,579-$960,000) and working capital ($80,000-$150,000) to support your first three months of operation. Your protected territory gives you exclusive rights to serve your community. Ongoing fees include a 7% royalty and 1% ad fund contribution based on gross sales. There's also a technology fee of 0.75% of monthly gross sales (minimum $500, maximum $1,500) and local marketing requirements. This is a substantial investment, but it's SBA-approved, which can help with financing.
Beyond your initial investment, you'll pay a 7% of the Gross Sales royalty on gross sales plus a 1% of your Gross Sales marketing contribution. The true monthly cost of ownership includes additional fees most buyers don't account for until they're already in.
→ We break down your realistic monthly overhead during your consultation.
What Do Town Square Franchise Owners Make?
Town Square includes an Item 19 Financial Performance Representation in their Franchise Disclosure Document — which means they voluntarily share revenue and earnings data from their franchise system.
This franchise provides detailed financial performance data in their FDD. During your consultation, we'll help you understand the full picture and connect you directly with the franchisor and current owners to discuss real-world results.
Not every franchise provides this level of transparency. The fact that Town Square does tells you something about their confidence in franchisee performance.
But raw numbers don't tell the full story. What matters is how those numbers apply to your market, your investment level, and your operating model.
Want the Full Financial Picture?
We've analyzed Town Square's FDD and can walk you through what the numbers actually mean for someone with your background and budget.
See If This Franchise Fits Your GoalsFree 30-min consultation. We earn nothing unless you find the right fit.
Why Veterans Succeed with Town Square
This isn't just another business – it's a mission to serve families facing one of their toughest challenges. The work demands precision in daily operations while showing genuine compassion for members and their families. Sound familiar? It should. Success here comes from building a culture of excellence in your center while maintaining the emotional intelligence to support families through difficult transitions. Your experience leading teams under pressure and adapting to changing situations creates the foundation for running a center that families trust with their most precious responsibility.
Military Fit Analysis
Military Fit Score
Best Suited For
If you've managed complex operations, led teams through challenging situations, or coordinated support services, you already understand the core of this business. Your experience maintaining high standards while showing genuine care for people translates perfectly to senior care leadership.
Is Town Square the Right Franchise for Your Background?
Every veteran's transition is different. Your MOS, leadership experience, and financial goals all factor into which franchise makes sense. We've helped veterans across every branch find franchise businesses that match their strengths — not just their budget.
Find Your Franchise FitTalk to a veteran franchise consultant who's been where you are.
Frequently Asked Questions About Town Square
How much does a Town Square franchise cost?
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Does Town Square offer a veteran or military discount?
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Is Town Square a home-based franchise?
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Can you run a Town Square franchise semi-absentee?
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What do Town Square franchise owners make?
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Is Town Square a good franchise for veterans?
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What is Town Square's FDD and where can I read it?
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Your Next Chapter Starts with a Conversation
You've done the research. You've looked at the numbers. Now the question is whether Town Square — or one of 500+ franchises in our network — is the right fit for where you're headed.
In 30 minutes, we'll cover:
- Whether this franchise matches your skills & goals
- What the FDD reveals that most buyers miss
- Your true cost after veteran discounts & financing
- 2-3 alternative franchises worth comparing
Free. No obligation. Veteran to veteran.
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